At the end of 2015, the idea of Ciudad d'Joyas was born. Everything arises with a family conversation where we visualize a current design store, that offers a wide variety of jewelry, watches, and accessories. In this way, we could also generate employment for family and friends with high professional and personal qualifications. It was a great business opportunity and we had the right people to develop it.

The project progressed and after a lot of work, we opened our first store on February 8, 2016, in one of the main avenues of Las Cabezas de San Juan (Seville), having extraordinary acceptance from the beginning.

We were able to create a young, simple, and elegant store, with lots of light and large windows. We mainly focus on fashion items, reaching important agreements with major national and international brands. We specialize in gift items, taking care of every last detail and advising the client to choose the best option. We created a workshop to cover any type of repair or manufacturing, led by a Jeweler technician with more than 15 years of experience, and thus be able to offer a particular guarantee to each client. We implemented a line of items for brides and celebrations, with an area set up in the store for this type of clients and to be able to serve them in a personalized way. We integrate a points card into our management program, with which our best clients will benefit from great discounts. We began to spread our articles through social networks, announcing numerous free giveaways with gifts for all our followers.

Due to our concern and ambition to continue growing, shortly after, we opened our second store, in a central street of our city, which was inaugurated on October 9, 2017. With this new project, we were covering the demands and needs of our clients, trying to provide service to all citizens, once again achieving good acceptance.

From our beginning to the present, our two stores are fully integrated to provide quality service and function perfectly, each of them having a fairly high sales volume.

After the great demand we receive through social networks and customers who visit us from outside the town, we considered creating an online store that could provide service nationwide. We started working on this project on July 1, 2020, opening a new warehouse. Since then, we have tried to transfer the image and essence of our physical stores to the online store, incorporating the most innovative items and showing most of the products we have.

On October 9, 2020, the online store was published, placing great emphasis every day on pampering and taking care of every detail in the pieces and packages sent.

In 2023, we expanded the workforce and executed the project of being manufacturers, an idea that we have been maturing since 2021, we decided to incorporate the wholesale and retail sale of official products of two major soccer teams such as Sevilla F.C. and Real Betis Balompié, obtaining the license to manufacture and distribute jewelry with our brand, where our clients registered as jewelry companies will be able to put these official products on sale in their businesses and provide service to the end customer.

We will continue working to be able to offer you the most innovative products at the best price on the market.

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Ciudad de Joyas Team